all the hatstand aardvark biscuit-barrel malarky? Discover the history
of this useless phrase and why we're wasting our time talking about it.
This current bout of hatstand aardvark
on 18th January 2012. There was a discussion on the Banbury
Networking Facebook group warning against SEO experts who ring up
get you onto the top ten of Google. The post went on to list reasons
why that shouldn’t
be promised by a professional SEO company.
I delved into my little box of tricks
labelled “things to
trot out at opportune moments” and commented that I could guarantee
page to the top of Google, the problem was that the keywords might not
relevant. The point being, of course, that keyword analysis is vital
ringing up promising anything of this sort is probably a charlatan.
Background to use of "hatstand aardvark biscuit-barrel"
Now, I would never profess to be an SEO
guru but I do need a
solid grounding to make sure that our copy and content feeds into a
SEO campaign, instead of undermining it. On occasions I’ve presented
content and its place on the modern web and when Google placement comes
is the point I make.
As it happens, when presenting I use the
phrase "hatstand aardvarkbiscuit-barrel”,
just off the top of my head, and say that I could easily top Google
with that phrase, but of course, what would be the point?
one evening, after a presentation at the lovely Fallowfields Hotel
checked this and found that I actually was, to my surprise, top of
Google. I also occupied five of the top six places, just because it’s a
stock phrase I use when I need some meaningless garbage and no-one else
would use it.
Back to the competition
So, having made this point, one of the BBN
members issued a
challenge to see who could get hatstand aardvark biscuit-barrel to the
top of Google
in a month’s time.
And that’s where we are now, all creating
quick pages and
stuffing them with meaningful references to hatstand aardvark
Thanks for listening!
Chris Hogan - Managing Director